Petra Trading And Investment

Petra Trading & Investment Company was established in 1980. At the outset the vision was to build its core competency around the FMCG business, with an eye on developing a world-class product distribution network in Jordan. Over the next three decades Petra leveraged the power of innovative thinking, long standing expertise, and best in class sales and marketing strategies to accelerate growth. ROBUST GROWTH In 1989, Petra entered the highly competitive snacks business with the promise of delivering superior quality at competitive prices. An opportunity to apply Petra’s DNA to the snacks business across Jordan was the deciding factor for Petra to this new industry. Over the next decades Hala Chips brand was introduced to Jordanian consumers and built its equity through innovative products and marketing. Today Hala’s brands are part of the fabric of many Jordanian children lives.